Recently, I had the opportunity to create a core branding & website
for a small law firm called Sashko Pop-Angelov.
The law office was originally founded in 1972 by Sashko's father,
closed in 1998, and reopened again in 2001 by Sashko.
In essence, the law office is a continuation of a single legacy
which envisions the law as art of goodness and equity,
so the visual language needed to represent the strong traditional values.
My Role: Art Direction, Branding, & Website
Year: 2018-2019
> research
The research is a general overview on global and local law offices,
with focus on their logo's key features, first impressions, used type,
colours and the most common symbols.
The research is a general overview on global and local law offices,
with focus on their logo's key features, first impressions, used type,
colours and the most common symbols.
GLOBAL
Biggest law firms in the world,
based on yearly revenue.
MAIN FEATURES:
Simplicity, Boldness, Logotype or Combination Mark, Use of 1 Colour
TYPE CLASSIFICATIONS:
Most of them use Sans Serif Font, some use Serif Font
MOST COMMON COLOURS:
Blue, Red, Black
LOGOMARK:
Capital Letters
LOCAL
Client’s direct / indirect commpetition,
based on location & firm size.
MAIN FEATURES:
Complexity, Thickness, Combination Mark, Serif, Use of 1/2 Colours
TYPE CLASSIFICATIONS:
Most of them use Serif Font, some use Sans Serif Font
MOST COMMON COLORS:
Black, Blue, Red, Gold
LOGOMARK:
Scale of Justice, Lady of Justice, Roman Architecture Pillar, Shield, Capital Letters
